1:27:51 tsn @tsncrypto: But you're paying with your data.

1:27:54 Landy @CryptoLandy: Yeah. I mean, you... We're the ones... We are the guinea pigs. Right? We're we're we're paying them to hoover up all of the input from us as subject matter experts in various areas to get out the other side what other subject matter experts have contributed. Right? And then that is going... But the model right now is not conducive to mass adoption yet, and that's where the game changer is gonna come. So, I mean…

1:30:03 tsn @tsncrypto: There's a way before that, Lundy, as well though. So... Yeah. So you just got to think about all the data you feed in into OpenAI, all the models, and now we're changing SEO and search. So all that data where what we're sort of feeding into the models is going into a new advertising model. So...