0:29:13 Dave @DCBK2LA (speaker unconfirmed): No. But I I think at the end of the day... But I I totally understand what Alex is saying because I constantly hear in Twitter spaces people mix up the two where they hear gamification and gaming. And I'm like, wait. We're not talking about the same exact thing. So, Alex, can you give it to me, like, in in in one sentence, like... Or rather, like, one or two sentences one more time? Because I wanna make sure that…

0:29:44 ALEX DAMSKER @AlexDamsker (speaker unconfirmed): So gamification is using a a gaming... Like, using a... An entertainment model to conduct work. Right? So there is a purpose and a reward at the end of it, and the reward is the purpose of the game. The the purpose of the game is not amusement. So any cost to play is not is not basically the cost of having fun. So, for example, when you pay in a casino, the cost that you pay is essentially the cost of having fun…

0:32:29 Dave @DCBK2LA (speaker unconfirmed): Love that. Sign me up for grow business, develop and exit. I'm out. Let's go. I'm definitely done with it. Yeah. No. I I agree with you, Alex, at the end, and thanks for clarifying that. I think that's that's super helpful. Yeah. I I think... Like, I know, Alex, you and I were talking, like, just yesterday. It's like a lot of people kinda have it backwards now or or they just maybe just maybe they don't see it…