0:33:30 ALEX DAMSKER @AlexDamsker (speaker unconfirmed): Sure. I mean, it's a... It's it's complicated. Right? So it's like a longer discussion. But, for the most part, we have to remember that there's really two halves of businesses, especially in crypto, but in general. Right? There's the operation side, which is... Like, think about that. Here, we're gonna think about it like the tech side, building the product itself, and then making that product make money. And…

0:38:33 Dave @DCBK2LA (speaker unconfirmed): How'd you know where my next story was going? Nat Nat, go for it. That was super interesting, Alex. Yeah. Nat, go for it.

0:38:40 NatNat @Natnatx007 (speaker unconfirmed): Yeah. The other thing too to add to that, Alex, by the way, great, great, great point. For our international listeners, one thing that I've seen that works as well is thinking local and acting global. So for example, I'll give you an example in The Caribbean. Like, in The US, Dunkin' Donuts and Starbucks, that that was something that was always well known. But in The Caribbean, we didn't have it. Guess what…