0:38:40 NatNat @Natnatx007 (speaker unconfirmed): Yeah. The other thing too to add to that, Alex, by the way, great, great, great point. For our international listeners, one thing that I've seen that works as well is thinking local and acting global. So for example, I'll give you an example in The Caribbean. Like, in The US, Dunkin' Donuts and Starbucks, that that was something that was always well known. But in The Caribbean, we didn't have it. Guess what…

0:39:27 Dave @DCBK2LA (speaker unconfirmed): Great point, Nat. And and, Alex, I I do have one more... Like, if we can expand on this because this is super interesting and cool. I don't know if inter... Interrupt me anytime because I'm... I I might go off on a tangent or or let Alex go off on a tangent. So if you have anything crypto related, feel free to jump in. But I really, really... Yeah. I really like this. Alex, can you make that relatable to the web…

0:40:08 ALEX DAMSKER @AlexDamsker (speaker unconfirmed): Do you mean, like like...