1:41:50 Landy @CryptoLandy: Yeah. So, Alex, I think you're referring to x specifically in this case because there's really robust metrics and conversions and click through and watch time and mind share and and region and stuff like that. It's just not on x. It's on platforms like YouTube and TikTok and, Instagram to a certain extent. And many of the larger influencers in that space also have media management companies or or, you know…

1:43:39 Justus_teleios @Justus_teleios: Yeah. So I missed your prior discussion, but, a lot of those metrics from YouTube... See, this is one of the biggest problems, though, is that in the era, pre TiVo and and, like, the ability to stream and things like that, we had a huge amount of the ability to understand the data of advertising. But the truth is that our ability to capture information other than watch time, right, and some amount of conversion…

1:49:53 Dave @DCBK2LA: You better start coming earlier. That's all I'm saying. You better start showing up a little bit earlier. That's all I gotta say about you because you give amazing takes. But I gotta... But I'm hungry. I gotta eat. You know? Yeah. Bet you just went there.