0:01:59 Voice I: The hosts called it hiding the wires, and I

0:02:02 Dave @DCBK2LA: think that's the perfect analogy. It makes the underlying complexity of the blockchain just disappear for the end user. Yeah. But it's more than just a convenient payment tool. Right?

0:02:12 Bread @_ToastMalone: Oh, yeah. It's also about digital identity. Right. It absolutely is. Your ENS name is an NFT, a non fungible token. That's a key difference. You aren't renting the name from a company like GoDaddy. You own it. You own it. It's a digital asset in your wallet that you can use as your profile across Web three, linking your avatar, bio, social accounts, all into one cohesive identity that you control.