0:00:35 Voice I: a huge barrier for anyone who wasn't, you know, a diehard techie. But today, we're talking about the elegant solution that's making that a thing of the past. Okay. The Ethereum name service, more commonly known as ENS.

0:00:48 Bread @_ToastMalone: It's one of the most fundamental building blocks for user friendly web three. The easiest way to think about it is to compare it to the Internet's domain name system or DNS. Right. We don't type a server's IP address to visit a website. We type google.com. ENS does the exact same thing for the blockchain. It takes that long, intimidating wallet address and transforms it into a simple, memorable name like alex.

0:01:17 Moni @monitalan: This is