1:12:56 Dave @DCBK2LA: Good stuff.

1:12:57 Ninja_Dev @ninja_dev3: And I did wanna add I did wanna add one more point here. And I think, you know, I think personally, like, info plus, you know, action five and and Hunter touched on your right that that Yuri talks about it, like, attention five. Right? I think that that's a key point, right, with, you know, info five or attention five. There's... You know, when you look at a funnel, there's a top of the funnel. Right? Attentionify…

1:14:45 Dave @DCBK2LA: Great stuff, Ninja. Yeah. I saw even just the emojis going where people were like, yeah. I don't wanna be the billboard. Right? Like, I just wanna be able to use these cool tools. Right? Like, that's a big deal. That is a monster deal at the end of the day. So I think there's... It's such a place for both, to be able to do this. So I'm really glad that you guys, you guys connected. And, Ninja, your, little pudgy is…