0:17:47 Dave @DCBK2LA: Give us a quick overview, Morgan, really quickly because I want people to genuinely understand because I didn't I didn't do it justice yesterday where I was like, you know, I teased it, but, like, give... Let people understand how this kinda, like, flips the script where, like, before it was kind of the brands and everybody else, like, know, and the protocols and the platforms, like, putting up the money. But now…

0:18:08 M⬡rgan Builds @KuphDev: Yeah. Exactly. So, I mean, a lot of people are familiar with InfoFi, right, Kaito and all that. And the thing is these leaderboards cost, like, a 150 k to even have one of these campaigns. So crazy high barrier to entry. Certainly, no normal people are gonna be able to run campaigns. This is, like, big brands, VC backed, a lot of money. And part of the problem with it is that means only so many people can actually…

0:20:14 Dave @DCBK2LA: Bam. I love that. Good shit. Morgan, have you met Andy from from HyperFi? Andy, this is Morgan. He runs the the tunnel platform. I feel like high... Hyperliquid, like, needs to start run... Throwing some campaigns on them and start bringing even more people.