1:20:02 Moni @monitalan: I think mostly... And, Brad, you should jump in here if you can. But mostly, it's just using so much using so much tokens for for everything that they're doing with AI. Right? So I think one of the things that I think Landy has talked a lot about is companies and many businesses are bringing in people or not bringing in people to help guide them through the use of AI. And they're not they're they're using it for…

1:21:14 Ryan @Rlad1776: Yeah. It does. And and so it's it's... They are going after low hanging fruit, to solve low hanging issues to prove the viability of the technology. But the reality is is, you know, when you when you, when you run your when you run your... Our return on investment model on low hanging fruit tasks, the cost of the token use very quickly overtakes the return that you're getting. Right? So just think of some, you…

1:22:56 Moni @monitalan: I think the other part that I found... Like, I've worked with two companies where they didn't organize themselves effectively to use AI. So they didn't prepare the the data. They didn't have everything in a way that would allow them to to really win using AI. And so they spent a lot of time, resources, and tokens because they didn't have everything set up. And this is where the 70, 80,000 employ... Your your…